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YouTube Partners as Brand Spokespeople
Thanks to online video marketing, people now have more ways than ever to get exposure on the internet. A great way to make your mark online and to be of value to companies (sponsors) is by being an online brand promoter or spokesperson. Businesses are moving away from printed ads and flyers, or expensive TV campaigns and infomercials to sell their products and services. YouTube has made it easier and less expensive for brands to get exposure and reach more people, especially when attached to a YouTube Partner who already has an audience made up of their target market.
According to online video research websites like Brightcove and TubeMogul, more and more brand managers are taking advantage of online video for marketing purposes, and they are seeing great benefits in doing so. One of the examples of this is GE, which recently hired 15 YouTubers to create a series of videos for one of its ad campaigns. It only took three weeks for those videos to generate over 12 million views. GE could have gone out and paid a big video production company to create their own commercial, but it wouldn’t have had nearly the reach, or influence, that using YouTube Partners brought.
If you’re an aspiring YouTuber yourself and if you really think that you got what it takes to put a brand on the map, then start your YouTube Channel now and build up an audience. If you have the viewers, they will come (but not the other way around).
Take these two YouTubers for example:
1. Michelle Phan- broke into the YouTube hemisphere by uploading make-up tutorials that she filmed in her bedroom. Her tutorials, which her loyal fans deem as a “New Age Bob Ross,” coupled with relaxing music and soft-spoken narrations, has reached 1.2 million views per day. She is now making tutorial videos for Lancome on her YouTube channel.
2. Rhett and Link are two small-time comedians from North Carolina who got started on YouTube with their novelty music videos— the most popular of which is “The Facebook Song” which successfully drew over 6.7 million views. Since then they have been hired by companies ranging from small businesses to huge brands liked Coca-Cola, McDonald’s, Alka Seltzer, Taco Bell, and Baby Ruth.
Smaller YouTube Partners often have sponsorship deals with smaller brands as well. I, for example, have had everything from a virtual phone business to a wallet company sponsor my videos with product placement. Anywhere there’s a YouTuber with an audience that knows, likes, and trust them – a brand can (and should) join in to both help that video producer create better videos and to get their message to his or her audience. It’s much more effective and cost efficient than old media advertising.
YouTube Comment of the Day:
TheTornadoStorm has made a comment on I gave out my phone number on YouTube!:
Ok, to the people that are commenting that he’s gay, WELL YOU DONT KNOW THAT! HE COULD BE STRAIGHT. He just wanted a little sense of comedy with that! SO STOP TROLLING ABOUT IT OR JUMP OFF A CLIFF. YOU DONT KNOW IF HES F***ING GAY. SO PISS THE F**K OFF.