YouTube Viral Video Tips for Businesses

Almost everyone wants to create the next viral video because of the incredible exposure it can get them and/or their companies. YouTube celebrities have benefited from viral videos in building their audience and many businesses in turn have benefited from that by providing product placement in their videos. Doing so saves companies thousands of dollars that could be spent on commercials and ads that don’t actually get watched and instead ensure that they’re reaching their target audience through the influence of a YouTube Partner with a similar demographic.

In the meantime though, if you’re creating your own content for your company, here are some tips on how small businesses can try to create the next viral video and get found on the internet organically.

1. PROVIDE THE RIGHT CONTENT

Tailor fit your videos to your audience’s taste. Make smart and entertaining product videos, not hard-selling, in-your-face ones. Consider product tours, interviews, how-tos, and skits that are both informative and enjoyable for your audience.

2. USE REAL PEOPLE IN YOUR VIDEOS

YouTube videos are personality driven for the most part, so there needs to be a face behind the brand. Using people in your videos make it easier for your audience to establish a connection with your  brand. Anything from a man-on-the-street type of video where you can ambush-interview shoppers and have them try out your products, to an interview of a client or professional offering value advice to people in your business.

3. TEASE YOUR AUDIENCE

Add an element of surprise to your videos by giving your audience something that they’d never expect with a typical product video. Make them laugh, cry, or jump off their seats. Be creative, and keep your audience guessing on what to expect next from you and your videos.

5. ENGAGE WITH YOUR AUDIENCE

Interact with your audience by giving them something to do. You may use in-video annotations or links that will redirect to something else, or direct your audience within the video itself on what to do next.

6. SHARE!

Share your videos across different social media platforms.  Embed them in social media pages like on Facebook where your friends/clients/fans are most likely to share them with other people. Embed them in your website or blog as well when a new videos go up on YouTube. Tweet out links to them, send out links to them via email, and include links to them in your newsletters.

Use these tips to get more traction on your videos, and consider product placement within YouTube Partners’ videos for a way to ensure you get even more exposure (and third party endorsement by someone their audience already knows and trusts)!