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What type of device do you watch YouTube videos on?
In 2011, one of the most important drivers of online video views was mobile devices. As technology improves and newer smart phone models are being released into the market, prices have gone down on older versions, making it possible for more people to own one. The domino effect of this, of course, is that more people can go online on mobile devices and can read or watch content right on their phones to keep them entertained anywhere they are in the world. I know I sure watched a lot more YouTube videos on my iPhone last year than ever before and probably will only do that more this year now that I have an iPad too.
Because of the rapid growth of video watching on mobile devices (and online in general), there has also been a growing shift from conventional (ie. print, TV, etc) advertising to online advertising – especially through video. The increase in online and mobile video consumption, combined with more and more social media platforms, has changed how how many companies advertise as more and more see the increasing value in quickly/easily/affordably/successfully getting the word out about their products and services through video.
So far YouTube hasn’t managed to successfully monetize mobile video like they have on computers, so while people like me are typically seeing around 30% of our views going out on mobile devices, we’re unfortunately seeing some lost revenues because of it. YouTube is said to be working on that issue though as they too see the growing trend for mobile viewing and obviously want to be able to offer advertising wherever videos on their site are shown.
What type of device do you usually watch YouTube videos on?