To get more famous online you gotta go offline

written by admin on April 7th, 2010

Today I went to the F5 Expo, which was all about social media, mobile marketing, and various internet marketing stuff.  For the first time I actually put on my name tag “YouTube Partner & Expert” and introduced myself as that to people instead of just saying that I’m a videographer or video producer or actor, as I normally would have in the past.  For 2010 my focus is really to brand myself as the guy in the know for how to get the most out of YouTube and I knew that I needed to start getting out and talking about it in the offline world as well instead of just online.

At the conference I met a lot of people in different types of marketing jobs and involved in companies providing new technologies.  There were also a number of well known social media people who I’ve known for some time online, but was able to spend some time with offline to get to know on a more personal level.

The keynote speaker was Malcolm Gladwell (author of Tipping Point, Blink, Outliers, & What the Dog Saw).  His talk was basically about how relationships that are created online aren’t nearly as strong as those created offline.  And that in order to really make an impact you need to have strong relationships in the real world and not just weak relationships on the internet.  (ie. A thousand Facebook friends isn’t even as powerful as a hundred real life friends when it comes to the important things)

And that rings true with trying getting famous on the internet.  As much as it’s obviously focused on having a strong presence online, creating real life relationships with people, meeting them in person and creating connections is really important and will get you a lot further in the long run.  If you can reach out to more people offline and make a connection with them in the real world, you’re much more likely to have an impact on them and they’re more likely to care about what you’re doing and support you.  Sometimes telling your offline friends about your video can get you just as many views as tweeting it and sharing it on Facebook – simply because they have a connection to you and therefor actually care more about you than someone they only know online and are more likely to get behind you and spread the word to their friends.

I’m going to continue to do more things out in the real world to promote my blog, YouTube, and social media stuff so that hopefully a stronger offline presence will continue to increase my online one too!

Here’s today’s vlog about this blog:

What do you think? How much of a difference do you think there is between your online & offline relationships?  Let me know below in the comment section!


YouTube Comment of the Day
:

Christie761 has made a comment on Dogs are better than cats!:

Cats don’t hump your legs, slobber, or tear up your house. They don’t pee on your stuff or chew on your shoes. Not all cats are the same, really. Siamese are always begging for attention and persians sleep all day. Dogs see you as a master because they think that they have to, because you are the “pack leader”, and that they have to please you in any way possible…. Cats just see you as a good playmate or friend. You’ll be wishing for a cat when you have a dog drooling all over you all day.
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