I want to walk onto your website!

written by JoshRimer.com on December 7th, 2010

Making a big impression on your audience is always a challenge for internet marketers and online personalities. Websites used to rely heavily on textual information and photos to hook their audience, but with the rise of so many interactive online tools and of course video, you now need to do even more to stand out from the crowd and keep your visitors’ attention.

Nowadays stats show that more than ever viewers hop from one website to another with only increased expectations, and what seems to be increased ADD! So how can you really stand out and grab their attention? Well, you can start with embedding a video because the movement and sound will definitely snag them at first, but if you want to be really unique, try a seamless walk-on video right over top of the website.

I’ve recently become part of the talent roster of StRut Studios, which offers the kind of service I mentioned above, allowing me to virtually walk onto anyone’s website to welcome visitors and give them a call to action. It’s kind of like how annotations on YouTube work, only that a real person is actually telling you what to do or giving information about the website. StRut’s talent roster is a diverse one that includes a number of individuals that have achieved some level of success in their respective fields, and are assigned to cater to different companies’ needs. I’m offering my expertise on being a spokesperson for companies trying to reach young audiences (particularly in their teens and 20s) as that’s mainly who watches me on YouTube. You can out my screen test/example for yourself, and I also have one here on this blog on the YouTube Page.

Using “out-of-the-box” videos and short presentations on your website is a cool and different way to engage your audience and get some attention. The spokesperson in an interactive pop-up video adds a face to your website, giving it a personal touch, and allowing the viewer to feel like there’s more of a personal connection. You can also do other things with the video like plugging a new marketing campaign or a contest, or making sure that the visitor takes note of something important on the site. There’s really a lot of creative things you can do with a pop-up video like this and I hope to find myself on other people’s websites soon!