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Mobile Video killed the TV Star
I’ve been hearing more and more about the growth of mobile video and I’ve been noticing that a lot of my views on YouTube are coming from mobile phones now. With a surge in mobile smart phone users the past year (currently 449 million users worldwide and projected to quadruple by 2014), and with mobile video consumption sharing one-third (35 %) of these smart phone owners’ mobile usage, it seems that it’s only a matter of time it becomes mainstream to just watch TV shows, movies, and everything else on your mobile devices and phones.
This significant boost in statistics has of course fueled a lot of developments for online video streaming applications for mobile phones. YouTube, which serves over 200 million views daily to mobile devices, has made updates recently to its mobile application, allowing content from Vevo, the YouTube channel for the music video website of the same name to be finally streamed on it. The application has also been improved with new features like an artist bio as well as a tab for discovering related artists.
Tablet applications also gained from this trend in mobile video streaming such as those owned by Netflix, Hulu Plus, and others as well as new pay-TV operators. The updated tablet apps now allow users to view both live and on-demand shows.
The only thing now is to get the technology going for advertising to be moved onto the mobile devices as well. Whereas on YouTube itself there’s an ad next to my video and on top of the bottom third of my video, there aren’t any ads on the mobile devices right now. Annotations also don’t work (or even appear at all) on mobile devices and since those are becoming more and more popular, that’s another area that hopefully will be addressed soon.
But if what the “people in the know” are saying is true, mobile video viewing is only going to continue to rise in popularity and may soon become the method of choice for people to watch all of their video-based content. And it certainly looks that way from what I’ve seen!