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Learning from the past – what went viral last year
YouTube’s latest lip-synching star Keenan Cahill, had a battle with MPS-VI since he was born, but that didn’t stop him from making YouTube videos. The 15-year-old YouTube sensation has now over 18,000,000 views on his channel and got his “big break” when Katy Perry tweeted a link to his lip sync of one of her songs.
There are three things that a lot of YouTube viewers seem to look for: funny, heartwarming and cute; and this video of an angry baby that turns strangely calm upon hearing a Bob Marley song hit the bullseye of those three traits. The original was removed for some sort of copyright issue, but the video has since been re-posted and is racking up the views again.
This video of up-and-coming comedian Jenna Marbles where she enumerated various ways on how to “beautify” oneself despite being “ugly” hits everyone’s funny bones. Her excessive swearing didn’t seem to faze her audience, with a growing channel view of 1,736,029. She’s a stripper, by the way so ya… hot chicks who are funny are win-win online.
Auto-Tune the News made a hilarious cover song of Antoine Dodson who was interviewed on the local news about his sister’s bed intruder. 69,000,000 plus views prove that taking a news clip with a funny character and making a catchy song out of it can be a great way to get views.
Produced by DC Shoes, professional racer Ken Block does his best in a Ford Fiesta that runs on a French racing stadium with complex routes and mean obstacles. Crazy stunts have always been popular on YouTube… hard to replicate if you don’t want to put your life in danger.
This video of middle school footballers laying-out a perfectly planned trick-play calls to mind a triumphant scene straight out of Adam Sandler’s film The Waterboy. Hilarious and easily something you’d want to share around, even if you aren’t a football fan. “Real” video footage like this (similar to what you’d see on America’s Funniest Home Videos) also does well on YouTube.
Cahill got an opportunity to make a home video with famous rapper 50 cent after a string of his successful lip-syncing videos. Adding a celebrity to your video definitely helps with its viral potential.
These groovy flight attendants from an airline based in the Philippines sure know how to get their passengers safe and in their seats. It’s one of those things that you watch and wonder if it’s actually real, and then want to find out where they fly so you can book a ticket!
This video was shot by Paul “Yosemite Bear” Vasque and shows a spectacular view of a double rainbow above the Yosemite National Park. It became a viral hit with 23 million views not just because of the uncommon phenomenon caught on camera, but mostly because of Vasquez’s commentary (and the way he delivered it). The [personality in front of (or behind) the camera is usually crucial to the video’s success on YouTube.
A large group of unsuspecting people on their lunch break got an extra treat from a choir who sprang out of nowhere to sing them Hallelujah. Flash mobs make us feel great to see a community of people come together, have fun, and bring smiles to the faces of strangers in the area. The timliness of the video being during the holiday season definitely worked to it’s advantage.
What’s common among these videos are their entertainment value, quirky characters, and the perfect timing they had when they created their hits. They mostly appear DIY too, which I think, plays a very big role on why audiences connect more to the people in this video. Proving again that it’s not the quality of the equipment that you have that matters – it’s the quality of the content.
What was your favorite YouTube video from 2010?