Something super important for getting your videos found in searches!

YouTube Search

The higher up your video appears when someone does a search on a related topic in Google or YouTube, the more times your video is going to get watched.  When you search on Google or YouTube for something, how often do you look past the first few results before clicking on one of them?  It’s very rare that I ever make it to the bottom of the page when I’m looking for something, let alone to the next page or beyond.

So what do you think is the most important thing when it comes to getting your videos near the top of those listings in Google and YouTube?  Well, what’s one of the most influential factors may actually surprise you – who’s linking to your video in other websites.

Google (and YouTube, which is owned by Google) takes backlinks very seriously.  The more that a video is referred to on other web sites, the higher pagerank of those sites (ie. level of important that Google deems that website to have), the keywords on that page that’s linking to the video, and the actual words that are being used to link to the video, are all super important to how your video is going to fair compared to other videos on the same topic.  Don’t believe me? Well, how about if you hear it from Matt Cutts at Google himself?

So what can you do about this?  For one, make sure you’re always putting a link to your video in your blog post, and using relevant wording for the text that is linking to the video (ie. don’t just write “click here to watch” or just the actual url).  If you have access to other websites as well or friends with websites who would have a reason to link to your video, try to do the same thing there.  Most bloggers welcome guest blog posts so contact any who are relevant to the subject or type of video you have and see if you can write a post for them.  You can also leave comments on relevant blog posts with a link to your video.  And of course share your video through all of your social networks.  The more you get the video out there, the more likely other people are to link to it in their websites and elsewhere online.

Here’s today’s vlog about one of the most important things for getting your video found in searches:
(see what I did there?)

What do you think? Can you think of other places where you could get links to your videos posted that would help it’s search ranking?  Have you noticed a difference in where your videos appear in search results when you have more people talking about them online?

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YouTube Comment of the Day:

Srslyblack has made a comment on Hidden music in Leonardo da Vinci’s The Last Supper: