How YouTube Can Influence Your Marketing Strategy

written by Guest Blogger on January 10th, 2013

Advertising a product through videos on YouTube is one of the most effective forms of marketing to reach potential customers, to share knowledge, and connect with users. Here are some ways to use YouTube as an effective marketing tool:

1. Create a YouTube channel. Having a YouTube channel exclusively dedicated to your videos can help your business to gain exposure. The channel is also an innovative means for the company to keep followers updated with new products and offers.

2. Tag videos with relevant keywords.
It is necessary and almost mandatory to label the videos that are uploaded to the channel of the company with relevant keywords. Incurring a huge expenditure on creating videos would pay little dividends if they do not appear in the search results on YouTube, so it is important to choose the keywords specific to the business, products and services offered by the company.
3. Use an attractive thumbnail. Put a preview image that sells. The more suggestive and attractive preview image that a video has, the greater the number of viewings there will be.
4. Organize Contests and Video Promotions. Conducting promotional campaigns and video contests is a great way to earn business. You can encourage participation by your Facebook fans and Twitter followers in these competitions and reward them by offering discounts and gifts to increase user loyalty to the brand.
5. Create Playlists. Lists are a great way to organize collections of videos. You can create separate lists for each product and highlight the related offers. The lists are useful and convenient for users as they can watch all the videos with one click instead of having to find and play each video individually.
6. Write Comments. Another way to promote the videos and channels is by visiting other users with a similar content. You can leave a comment that is interesting and effective with a link to the video of your company to attract traffic to the channel.
7. Connect with the Customer.YouTube can serve as a tool to answer user queries about the services offered by the company. You can alsocreate videos to help customers use the products in an easy and simple way.

How to get more hits on YouTube:
Always remember that YouTube can work as an effective marketing tool only if you get customers to view your videos. If you get a sufficient number of views, votes and comments, in no time you can be ranked as the most viewed video of the day or week, which will increase the visibility of your video progressively.If the above tips are not successful in getting YouTube views for your company’s videos, do not worry because there is another way. There are online services that sell views for your YouTube videos so that they appear before others in the rankings of search results services. You can purchase YouTube views through packages which may also include comments on video, the inclusion of video as a favorite, the “I Like” (rating) and subscription to your channel. The more you pay, the faster you will get the views you need. Once you get enough views and the video is good, it continues to run on its own.

In the recent years, Facebook and Twitter have gained popularity as the major social networks for marketing a business, but YouTube continues to safeguard its position as a valuable tool that can have a positive influence on the marketing strategy of businesses of all sizes.


Gayani Silva is a Junior Outreach Specialist at Frozzo Social Media Marketing Company where you can buy YouTube views and promote your business. Gayani blogs and writes about Social Media. She is aware of all ins and outs of Social Media Marketing.

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Facebook Comments:

  1. Eric

    Thanks for the insight. I’m not very familiar with YouTube’s so this article is very helpful. I’am a noob in SEO and e-marketing, so thank you :)

    I guess that item number 2 is one of the key points to get the best feedback on you video content. Keywords are very meaningful.

    I haven’t checked yet, but I’m not sure that YouTube’s external links are DoFollow. Am I right?

  2. admin

    No, they’re not DoFollow unfortunately, so the links just help with actually sending traffic back to your site or wherever you want them to go!

  3. alohatano

    This is so impressive post, like all the ideas on how influential YouTube is and I guess you’ve mention all important matters. One factor to consider in making a profitable business through videos is to buy fast youtube viewsthat can help you boost your videos on YouTube, get more viewers and improve your visibility.

  4. Eduardo

    Have a meaningful channel name with target keywords. Use capitalization in the channel name so that it is clear.

  5. sunnyson548

    As per the researches there are some millions of businesses have already boosted this global market using YouTube as a marketing tool. The visitors are increased day by day with this video as promotions.

  6. Jordan Coeyman

    This is a great run through on the potential value YouTube can bring (and how it can be done).

    I think it’s important to understand and to be open to the idea of new video platforms as well- YouTube’s only one platform-

    Now that services like Amazon S3/CloudFront/Encoding software easily available (and pretty cheap!) anybody can create a heavy duty streaming website. The future of video is wiiiide open!

  7. Frederic

    I never, ever believed I would have to understand this, but thank goodness for the web

  8. Charlotte

    Have you ever thought about adding a little bit more than just your articles?

    I mean, what you say is fundamental and everything.
    Nevertheless just imagine if you added some great visuals or videos to give your posts more, “pop”!
    Your content is excellent but with images and clips, this site could definitely be one of the greatest in its field.
    Awesome blog!

  9. Shannon

    To optimize your YouTube video, don’t forget to add your address in the geo location option! :)

  10. Rajesh

    Creating youtube video showcasing your offerings along with customer testimonials helps a lot. Also dont forget to share these videos on facebook. It really goes viral

  11. Steven

    Great idea you got here! I agree that youtube is a great place for advertising your business but most of the time people go directly to the video they wanted. I like the concept of video marketing on you tube but also on the other social media sites. It is more easier.

  12. Neoglory

    Thank you for this. Will give it a go as we have many videos we’ve made but didn’t really know how to market them.

    We currently use Vimeo to embed our videos but will give Youtube a go.

  13. Elma

    WOW just what I was looking for. Came here
    by searching for Video

  14. Mike

    Great delivery. Solid arguments. Keep up the amazing work.

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  16. Elden

    Why viewers still use to read news papers when in this technological globe everything is
    existing on net?

  17. Alejandra

    Excellent article. I am facing many of these issues as

  18. Emilia

    Wow, thanks a bunch for writing.

  19. Michaela

    Thanks for sharing your thoughts about youtube marketing.

  20. Antoine

    Thanks for sharing your thoughts on youtube marketing.

  21. Ronnie

    Today, while I was at work, my cousin stole my iphone
    and tested to see if it can survive a 25 foot drop, just so she can be a
    youtube sensation. My apple ipad is now broken and she has 83 views.
    I know this is entirely off topic but I had to share it with

  22. Maribel

    Hello there! Do you know if they make any plugins to protect against
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    worked hard on. Any tips?

  23. Garcinia Cambogia

    Thanks for sharing your thoughts on youtube marketing.


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  26. scoala

    I couldn’t resist commenting. Weell written!

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