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How to optimize YouTube videos for mobile viewing
YouTube recently announced that its platform is serving over 200 million views from smart phones and internet-capable mobile devices daily. As I wrote about last year, there’s only one direction for mobile video viewing to go from here…. and that’s up! Having said that, content creators should consider optimizing their YouTube videos for the small, smart phone screen since the viewing experience is a bit different than on a regular computer.
Optimizing videos for smart phone viewing isn’t rocket science, but there are some key things you should keep in mind to make the experience as good as possible for the mobile viewer:
1. Make sure your text is large enough to be read. Remember that your mobile audiences are usually viewing your videos in a 2.7 to 3-inch screen so don’t make it too hard for them to reading the text in your videos.
2. Use good audio recording equipment for your video. Not all smart phones have quality speakers so make sure you’re giving your audience the best audio experience they can get by recording in high-quality audio, which usually means having an external shotgun or lavalier mic.
3. Put links to older videos or related content in the description box to help ease the browsing experience of your viewers. Most won’t be able to view annotations at this point on their phones, but they often will be able to click on links in the description.
4. Zoom in on the products you’re using in your video, especially when you’re doing a tutorial. A smaller screen requires more zooming in to see the details.
It can be a good idea to double-check your videos for possible glare issues or pixeled images by viewing your videos on a smart phone yourself. And as always, to get most out of your videos you should include a call to action at the end by encouraging your audience to like, comment, and/or share the video with their friends – all of which can easily be done on their phones.