About

What is a YouTube Marketer?

I have a pretty unique job title. I find that every time I meet someone new and tell them what I do, the first response is always “what’s that?”.

I’m originally from Calgary, AB and then moved to Vancouver, BC where I owned a small video production company and would make promotional, corporate, and event videos for my clients. I loved making videos, but my real passion was acting and performing. As a hobby I mixed the two together to produce my own comedy videos which I uploaded to YouTube. As the amount of views that my videos were getting and the amount of people who were subscribing to my channel grew, people began asking me more about how to get their videos found more on search engines and how to get more views. After all, a promotional video for your company can look fantastic, but if only a handful of people see it, who cares?

I was really interested in the YouTube phenomenon, and because the website’s popularity was continuing to grow at such a rapid pace, I knew it really was a huge market that wasn’t been fully explored the way it should (and will eventually) be. I saw an opportunity to turn my hobby into my career and I’m now one of the top YouTube marketers in Canada (I don’t even know anyone else who specifically focuses just on YouTube marketing and does it full time in this country)! Through my own trial and error along with exhaustive research and attending the two YouTube conferences that take place in the U.S. each year (Vidcon in California and Playlist Live in Florida), I’ve learned how to get more views on videos, how to better optimize them for search, what kind of content works best for getting shared and going viral, and all kinds of strategies for getting more people to see your videos, and in turn getting them to become fans and/or clients!

A news story that was done on my unique job and video making process:

So, if you’re looking for more exposure for yourself and/or your company on YouTube, you’ve come to the right guy! I share tips, tricks, suggestions, ideas, insights, and statistics on this blog and for a limited time you can grab a free copy of my 40 page eBook about ways to optimize your videos to get more views. You can also hire me for consulting on your own YouTube channel/videos, to optimize your videos for you, or to provide product placement or giveaways within my videos. I also do one-on-one strategy sessions and small group workshops – just contact me for more info!

YouTube facts:

More than 6 billion videos viewed every day
Over 100 hours of video are uploaded every minute
Last year Americans spent more time viewing video online than checking e-mail.
35% of YouTube viewers have purchased something they saw advertised on YouTube.
5% of time spent online is spent on YouTube
YouTube has just as many users over 45 as under 18
YouTube’s audience is split almost evenly between men and women
YouTube is on 24 hours a day, so primetime is all the time
Over 1 billion unique users visit each month
3rd largest website on the Internet
2nd largest search engine

In 2007 I had the most discussed video of all time on YouTube, in 2008 I became a YouTube Partner, and now YouTube Marketing is my full-time career.