What is a YouTube Marketer?

I have a pretty unique job title.  Have you met anyone else who’s a YouTube Marketer? I find that every time I meet someone new and tell them what I do, the first response is always “what’s that?”.

I used to own a video production company and would make promotional, corporate, and event videos for my clients.  As a hobby I also produced my own comedy videos and uploaded them to YouTube.  The amount of views that my videos were getting and the amount of people who were subscribing was continuing to grow, and eventually people were asking me more about how to get their videos found more on search engines and how to get more views than anything else.  After all, a promotional video for your company can look fantastic, but if only a handful of people see it, who cares?

I was really interested in the YouTube phenomenon, and because the website’s popularity was continuing to grow at such a rapid pace, I knew it really was a huge market that wasn’t been fully explored the way it should (and will eventually) be.

So, if you’re looking for more exposure for yourself and/or your company on YouTube, you’ve come to the right guy!  I share tips, tricks, suggestions, ideas, insights, and statistics on this blog with a new post almost every day.  You can grab a free copy of my 40 page eBook about ways to optimize your videos to get more views.  And you can hire me for consulting on your own YouTube channel/videos, to optimize your videos for you, or to provide product placement or giveaways within my videos.

YouTube facts:

• More than 2 billion videos viewed every day
• Over 35 hours of video are uploaded every minute
• Last year Americans spent more time viewing video online than checking e-mail.
• 35% of YouTube viewers have purchased something they saw advertised on YouTube.
• 5% of time spent online is spent on YouTube
• YouTube has just as many users over 45 as under 18
• YouTube’s audience is split almost evenly between men and women
• YouTube is on 24 hours a day, so primetime is all the time
• Over 455 million users
• 3rd largest website on the Internet
• 2nd largest search engine

In 2007 I had the most discussed video of all time on YouTube, in 2008 I became a YouTube Partner, and now YouTube Marketing is my full-time career.