Recent Blog Posts

Scared to be in front of the camera? That can be good!

April 28th, 2012 / No Comments »

Most performers, no matter how experienced or talented, will tell you that they do feel stage fright, on occasion. Some say they get concerned if they DON’T feel nervous, because it means that they are missing the ‘edge’ – that sense of readiness that is necessary if they are to go “on stage” and really shine. Even though performance... 

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Hanging out with and learning from famous YouTubers

April 1st, 2012 / 1 Comment »

I recently got back from attending Playlist LIVE, an annual YouTube convention that takes place in Orlando, Florida. I went last year as well (its inaugural year) and had a great time, but didn’t take any video because I was just focused on networking and meeting as many of the top YouTubers in attendance as I could (although I did take some photos). This year however,... 

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Talking about the Profitable Path to YouTube Marketing

February 17th, 2012 / 7 Comments »

2012 already seems to be my year for doing talks on YouTube in and around Vancouver.  It’s only February and I’ve already been booked to speak to six events (plus a class of film students, but had to turn that one down since it’ll be the same week as Playlist LIVE. I love speaking to audiences and sharing what I’ve learned about YouTube…... 

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How to not make your YouTube business videos suck

February 13th, 2012 / 2 Comments »

There are some great videos for businesses and brands on YouTube. But maybe more often than not, there are some really bad ones.  ReelSEO put together a list of some doozies to help highlight just what is is that can make a promotional video so cringingly bad on YouTube.   Here are four quick tips on how not get your videos on a “you suck” list: 1.... 

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What type of device do you watch YouTube videos on?

February 5th, 2012 / 4 Comments »

In 2011, one of the most important drivers of online video views was mobile devices. As technology improves and newer smart phone models are being released into the market, prices have gone down on older versions, making it possible for more people to own one. The domino effect of this, of course, is that more people can go online on mobile devices and can read or watch... 

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What’s your favorite new YouTube feature?

January 29th, 2012 / 2 Comments »

2011 was an eventful year for YouTube and I’m sure 2012 will also be amazing for the 2nd largest search engine and 3rd most visited website on the internet. Here are some of the cool things that were added to YouTube’s growing list of features last year: 1. Live streaming YouTube finally jumped in on the bandwagon to cater to the growing demand for livestreaming.... 

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How to optimize YouTube videos for mobile viewing

January 27th, 2012 / 5 Comments »

YouTube recently announced that its platform is serving over 200 million views from smart phones and internet-capable mobile devices daily. As I wrote about last year, there’s only one direction for mobile video viewing to go from here…. and that’s up! Having said that, content creators should consider optimizing their YouTube videos for the small, smart... 

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Social YouTube

January 19th, 2012 / 6 Comments »

In 2011, we saw a lot of changes on YouTube, with the site getting a pretty major facelift and new features like YouTube Slam and the Google+1 integration, so it’s not really a surprise that many top social media influencers think the website will get more recognition as a major social network this year. YouTube’s brand new look, in fact, says a lot about it wanting... 

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Will parody videos get you into trouble?

January 14th, 2012 / 5 Comments »

One type of video that has proven to be quite popular on YouTube is parodies… which of course is something I’ve taken advantage of in my strategy to get more views (click here to see my Parodies playlist on YouTube). Copyright issues on YouTube however, have discouraged some people from doing them, or at least given them doubt as to what they can or can’t... 

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Taylor Swift “Safe & Sound” – Gay Parody

January 11th, 2012 / 4 Comments »

My song parodies have proven to be my most successful videos in terms of getting a lot of views, so it’s only fitting that I start off 2012 with a one of those!  I’ve chosen to spoof Taylor Swift’s Safe and Sound (featuring Civil War) which I’ve called Tight and Round. The original song is a lovely ballad that is part of the soundtrack to the upcoming... 

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